Gradus 3 AD (Bulgaria)

Gradus - 3 AD is the largest producer of poultry meat in Bulgaria. The company was founded in 1992 by brothers Luka and Ivan Angelovi. For over 25 years, Gradus has been present on every Bulgarian table with its products. It is undoubtedly a popular and beloved brand, with its products being present in 95% of households in Bulgaria. 99.8% of people associate chicken with Gradus, and 50.3% of consumers consider it their favorite in this category. In 2015, the Gradus brand was chosen as a Superbrand in the Meat category, as a result of an independent study of the Bulgarian market conducted by the international organization Superbrands in partnership with the leading marketing research institute GfK Bulgaria. The evaluation of the brands is done by both an independent jury and the national vote of consumers online. In 2017, in a survey conducted by the Swiss institute ICERTIAS among consumers in Bulgaria, Gradus was ranked first in the category of fresh packaged meat, and the brand was awarded the Best Buy award. Consumers were asked to name a producer or supplier of fresh packaged meat that, in their personal experience and opinion or that of their close ones, offers the best price-quality ratio on the Bulgarian market.