Boqii Holding Ltd. (China)

The Company operates a pet-focused platform in the People s Republic of China. The company offers food, treats, shampoos, toys, cages, apparel, OTC veterinary drugs, and other pet products to pet parents, and small and medium pet businesses through e-commerce platforms and offline distribution network.
The Company is a holding company and do not directly own any substantive business operations in the PRC. The Company currently focus its business operations within the PRC primarily through the VIEs, Suzhou Taicheng, Shanghai Guangcheng, Nanjing Xingmu and Shanghai Yiqin.
The Company operate a leading pet-focused online retail business in China's pet market in terms of GMV. The Company seamlessly connected 635 brand partners with pet parents in China since its inception and up to March 31, 2023. The Company is redefining e-commerce for pet parents by providing an accessible, personalized and enjoyable shopping experience based on a deep understanding of its users and customers and their pets by leveraging extensive user interactions and transactional behaviors it has observed over the years. The Company create and continue to develop its private brands, including Yoken, Mocare and two “D-cat” labels, with compelling quality and prices. Users and customers come to shop on Boqii because it offer them a high-quality, high-touch experience with access to 26,705 SKUs as of March 31, 2023.
The Company has only one reportable segment.
HISTORY
2008 The Company commenced operations in 2008 with the establishment of Guangcheng Technology in December 2007.
2012 The Company incorporated Boqii Holding Limited, an exempted company with limited liability incorporated in the Cayman Islands, as our offshore holding company in June 2012 to facilitate offshore financing and its initial public offering.
In July 2012, Boqii Corporation, its wholly owned subsidiary, was established in Hong Kong.
In November 2012, Shanghai Xincheng, its wholly owned subsidiary, was established in the PRC.
2016 In August 2016, Boqii International, its wholly owned subsidiary, was established in Hong Kong.
2019 In November 2019, the Company incorporated Yoken Holding as a wholly owned subsidiary under the laws of the Cayman Islands, and in December 2019, the Company transferred all of its shares in Yoken International to Yoken Holding.
2020 The Comapny s ADSs have been listed on the NYSE under the symbol “BQ.”
In October 2020, the Company completed an initial public offering in which the Company offered and sold an aggregate of 5,250,000 Class A ordinary shares in the form of ADSs.
2022 In May 2022, the Company changed the ratio of its ADSs to Class A ordinary shares from one (1) ADS representing three fourths (0.75) Class A ordinary shares to one (1) ADS representing four and a half (4.5) Class A ordinary shares (the “ADS Ratio Change”). The ADS Ratio Change became effective on June 3, 2022.