Jiangsu Yanghe Brewery Joint-Stock Co., Ltd. (China)

Jiangsu Yanghe Brewery Joint-Stock Co., Ltd. is a large state-owned liquor brewery company. The company leading product Yanghedaqu Chinese liquor has a history of over 500 years and was early known in Ming and Qing dynasties. Yanghedaqu is heavy flavor liquor made from high-quality sorghum, wheat, barley, peas through high-temperature fire fermentation agent supplemented by local spring water. The liquor is brewed to form the unique style of "sweet, soft, clean and fragrant". It is widely recognized as the representative of Chinese heavy flavor liquor. "Yanghe" trademark has been assessed as "China Famous Brand" by the State Administration for Industry and Commerce as well as a famous brand and key product of Jiangsu province. In effort of creating 'soft type' liquor, the company has launched Yanghe Blue Classic series to the market, which has been kept a rapid sales growth conquering more and more consumers. Yanghe Blue Classic has become highly competitive and become an example of successful marketing.