Onion Global Ltd. (中国)

The Company operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform includes brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products.
HISTORY
Guangzhou Onion Vogue Group Co., Ltd. (formerly known as Guangzhou Liangkeshu Network Technology Co., Ltd.), or Guangzhou Onion was incorporated in July 2009. The Company formally commenced its operations via Guangzhou Onion starting in September 2015. In June 2018, Onion Global Limited, its current ultimate holding company, was incorporate under the laws of the Cayman Islands. In July 2018, Guangzhou Transasia Trading Co., Ltd. (formerly known as Guangzhou He Shanshan Investment Co., Ltd.) was established as its wholly foreign owned entity, or WFOE, to control Guangzhou Onion. From 2017 to 2021, the Company also established a number of overseas entities (which are currently not material to our group as a whole) in South Korea, Japan, Thailand and Malaysia and Netherland, with a view to expand its overseas business in the future.
The Company was incorporated in the Cayman Islands on June 5, 2018 under the Cayman Islands Companies Law as an exempted company with limited liability. The Company through its consolidated subsidiaries, variable interest entity (the “VIE”) and subsidiaries of the VIE (collectively, the “Group”) is principally engaged in operating a key opinion consumer (“KOC”) oriented social ecommerce platform that offers high-quality branded products to consumers in the People's Republic of China (the “PRC”).
On May 7, 2021, the Company completed its IPO on the NASDAQ Global Select Market. The Company s ADSs have been listed on the NYSE under the symbol “OG.”
BUSINESS
The Company is a next-generation lifestyle brand platform that incubates, markets and distributes the world's fresh, fashionable and future brands, which we refer to as “3F brands,” to young people in China and across Asia.
Its founder Cong (Kenny) Li, a 19-year veteran at a Fortune 100 multi-national consumer goods company, created Onion with an objective to search for and create the next generation of fresh, fashionable and future brands and bring them to the young consumers in China and across Asia.
Today, the Onion global brand family is synonymous with what Kenny initially set out to build. The 4,426 brands on its platform, including 115 brand partners that directly work with the Company, offer 20 categories of lifestyle products, including beauty products, maternal and baby products, food beverages, fast fashion and wellness products. Trusted by millions of users, its platform improved our users' lives in small but meaningful ways by offering its users a wide product selection and an enjoyable online shopping experience. Its online platform disrupts the conventional lifestyle retail landscape in China by offering an integrated solution to develop, market and distribute new and inspiring branded products, thereby reshaping the lifestyle shopping and consumer culture in China.
The Company s unique ability to identify the next fresh, fashionable and future brands around the world and promote them to become the consumer crazes in China ahead of the curve is rooted in years of experience that its founder has accumulated in brand management and sales and marketing and is further reinforced by its close relationships with 115 brand partners and over 114 authorized distributors and resellers around the globe.
The Company has only one reportable segment.