Suning.Com Co.,Ltd. (China)

Suning.Com Co., Ltd., located in Nanjing, is a leading company in China's 3C (home appliances, computers, and communications) retail industry. It is one of the "National 15 Large Commercial Enterprise Groups" cultivated by the Ministry of Commerce and is a prominent retail enterprise in China. The company follows a comprehensive development model of "leasing, building, purchasing, and merging," maintaining steady and rapid growth. It has established a chain network that covers six levels of markets, including municipalities, provincial capitals, sub-provincial cities, prefecture-level cities, counties (county-level cities), and developed towns. The company emphasizes the simultaneous expansion of physical and virtual networks. In 2009, Suning.Com Co., Ltd. acquired LAOX in Japan and Laser Electrical Appliances in Hong Kong, entering the Japanese and Hong Kong markets and exploring international operations. The company's brand, "Suning Yi Gou," aims to become China's e-commerce platform. Leveraging its scale purchasing and brand advantages, it shares the company's physical stores, logistics distribution, and after-sales service network to accelerate the construction of a high-level online shopping platform. Since its launch in early 2010, Suning Yi Gou has maintained high-speed development and currently ranks among the top three in China's B2C industry. On February 7, 2018, the company changed its name from "Suning Yunshang Group Co., Ltd." to "Suning Yi Gou Group Co., Ltd."