Tp Varazdin d.o.o. (Croatia)

Tp Varazdin d.o.o. is a trading company located in Varazdin, Croatia. It was registered on August 1, 1990, as a limited liability company with one retail store. Due to a wide range of products and competitive prices, as well as positive customer feedback, the company recognized the need to open neighborhood stores tailored to customers' needs in the Varazdin and Medjimurje counties. With the development of the economy and the opening of larger retail formats, in 2002, a 3,000 m2 Kitro megamarket was opened in the city of Varazdin. Over the next two years, centers were opened in Ludbreg, Novi Marof, and Nedeljanec, each with an area of 1,000 m2. Since 2010, the company has been constructing its own stores of the same size, ranging from 250 to 350 m2, in smaller towns in the Varazdin, Medjimurje, Koprivnica-Krizevci, and Krapina-Zagorje counties. By 2019, a total of 55 such stores had been opened, which customers have embraced as a place where they can meet all their daily consumer needs. The company operates in three retail formats: megamarkets, supermarkets, and markets. In total, they have 97 stores across three counties. Tp Varazdin d.o.o. works with all relevant Croatian manufacturers, so the product range is dominated by domestic, Croatian products. At the same time, the company's business is significantly internationalized. The TP Varazdin retail chain bases its business philosophy on complete adaptation to consumers - customers, their needs, habits, and desires. By applying high-quality and hygienic standards, they create a recognizable and pleasant shopping environment for consumers in clean and tidy stores, with friendly and helpful sales staff.