Bora-Ital Kft. (Hungary)

BORA-ITAL Kiskereskedelmi Kft. is a Hungarian company located in Bekescsaba. It was founded in 1993 by Imre Bora, who is currently the owner and managing director of the company. The company operates as a domestic company in its own ownership, with a headquarters in a modern logistics center of 4500 m2, which was completed in 2014. BORA-ITAL Kiskereskedelmi Kft. provides its services in Békés County, Jász-Nagykun-Szolnok County, and a significant part of Pest County. Initially, the company operated solely as a wholesale business, but in 2006, it separated into Bora Ital-nagykereskedelmi Kft. and Bora Ital-kiskereskedelmi Kft. Bora Ital-nagykereskedelmi Kft. has 12 skilled sales representatives who visit nearly 1500 reseller partners on a weekly basis, ensuring uninterrupted beverage supply. The company works with nearly 4000 products and provides efficient services with 24-hour delivery after receiving orders. BORA-ITAL Kiskereskedelmi Kft. primarily deals with the wholesale and retail of beer, soft drinks, mineral water, other alcoholic beverages, sweets, and dry goods. Additionally, they provide comprehensive beverage and equipment supply for events and family occasions, as well as distribute refrigeration and large kitchen equipment. The company has approximately 120 employees who strive to meet the emerging needs with continuously modernized vehicles and courteous, helpful drivers. Their beverage selection ranges from the cheapest category to the highest quality premium drinks. BORA-ITAL Kiskereskedelmi Kft. has developed and distributes its own branded products in almost every segment of the beverage market, in response to the multinational chains' private label products and the associated price competition. The most successful among their own branded products are the beers, with Hunyadi Mátyás enjoying nationwide recognition. In 2006, Bora Ital-kiskereskedelmi Kft. was a separate member of the company group and initially started with 17 C+C beverage discount stores, but due to persistent work and increasing consumer demand, it now operates with 26 stores. The pace of development is observed year after year, and this dynamism does not stop, as the opening of further beverage discount stores is planned in the future, ensuring the company's continuous growth and stability. The goal is to reach and fully serve retail customers. They provide a 10% loyalty discount to their reseller partners after obtaining a loyalty card. All of their stores are easily accessible to the public and have parking facilities. Most of the stores (20 stores) have a "Hungarian corner" to promote Hungarian wines and spirits and ensure a unified and unique appearance. To reach consumers, they publish a biweekly promotional newspaper/flyer with a circulation of 167,000 copies, directly reaching the population of Békés, Szolnok, and Bács-Kiskun counties. In addition to a wide range of beverages, their beverage discount stores have expanded their services with other product categories such as coffee, sweets, dry goods, plastic party products, and ice cube distribution.