Hada Kft. (Hungary)

HADA Ipari es Kereskedelmi Kft. is a successful second-hand clothing trading company in Hungary. It has over 80 stores, 900 workshops, and a turnover exceeding ten billion Hungarian Forints. The company was founded by Háda György, a technically educated individual, in Tiszakanyár. Initially, he never imagined that he would be dressing "half of Hungary." However, HADA now offers a wide range of unique clothing options that are popular among both the poorer and wealthier segments of society. In England, end-of-season sales offer discounts of 70-80%, which people take advantage of. As a result, the old clothes are donated to charitable organizations, who then sell them to companies like HADA. The proceeds from these sales are used for various charitable purposes. The incoming clothes are of high quality, providing comfortable wear for years and offering an environmentally friendly alternative. This is particularly important for the growing number of conscious consumers who support environmental protection and sustainable fashion through the purchase of used clothing. HADA Kft. currently imports used clothing from England, Scotland, and Switzerland, which are categorized into three categories: premium, priced individually; middle, priced by weight; and discount, with prices decreasing as the week progresses. While the premium and middle stores have completely renewed stock at the beginning of each month, the discount stores change their stock on a weekly basis. Despite its rapid growth and nationwide coverage, the company, which is 100% Hungarian-owned, has managed to maintain a family-like atmosphere that it had when it started as a small family business in 1995. The company's business philosophy revolves around loyal employees and customers who seek uniqueness while being conscious shoppers.