Asian Paints Ltd. (India)

Asian Paints Ltd. is a paint and decor company based in Mumbai, India. It was established in 1942 as a partnership firm by four friends who aimed to compete with the leading paint companies in India at the time. Over the years, Asian Paints has become a prominent player in the industry and is now India's leading paints company. The company has a strong focus on consumers and innovation, which has helped it maintain its position as the market leader in paints since 1967. Asian Paints offers a wide range of paints for both decorative and industrial use. In the decorative paints segment, the company provides interior paints, exterior paints, wood paints, and metal paints. Additionally, Asian Paints offers waterproofing, adhesives, and wall coverings. The company has also expanded into the home improvement and decor sector, offering bath and kitchen products, as well as lightings, furnishings, and furniture. Asian Paints operates in 15 countries and has 27 paint manufacturing facilities worldwide, serving customers in over 60 countries. The company has subsidiaries such as Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Asian Paints Causeway, and Kadisco Asian Paints. It has a consolidated turnover of ₹ 345 billion and is ranked 2nd in Asia and 8th among the top coating companies globally. Asian Paints has diversified its business by entering into joint ventures with PPG Inc, USA, a leading automotive coatings manufacturer. These joint ventures cater to the Indian automotive coatings market, as well as the protective, industrial powder, industrial containers, and light industrial coatings markets in India. The company has also expanded into chemical products used in the paint manufacturing process, such as Phthalic Anhydride and Pentaerythritol. It has discontinued the production of Phthalic Anhydride and plans to set up a manufacturing facility for VAE and VAM in India. In recent years, Asian Paints has introduced new categories and offerings, including furniture, furnishings, and lighting products under the brands Nilaya, Royale, and Ador. It has also launched the "Beautiful Homes Service," which provides personalized interior design services. Asian Paints has made strategic acquisitions, including acquiring a stake in Weatherseal Fenestration, a company engaged in interior decoration and manufacturing uPVC windows and door systems. The company has also acquired a stake in Obgenix Software, known as White Teak, which specializes in decorative lighting products and fans. Furthermore, Asian Paints has entered into partnerships and agreements for future ventures, such as a nanotechnology partnership with Harind Chemicals and Pharmaceuticals and a joint venture with Riddhi Siddhi Crusher & Land Transport and Associated Soap Stone Distributing Company to manufacture and export white cement and white cement clinkers. The company's head office is located in Mumbai, and it can be contacted through its helpline service.