Rash Peru S.A.C. (Peru)

Rash Peru S.A.C. is a technology and electronics company located in Lima, Peru. The company was originally known as Radioshack and opened its first stores within Ace Home Center. It later expanded to Piura and Arequipa before rebranding as Coolbox in 2015. Coolbox aims to democratize technology and quality in Peru by offering affordable prices and a wide range of products. They have over 150 stores in Lima and other provinces, as well as an ecommerce platform for convenient online shopping. The company has more than 800 employees dedicated to providing excellent customer service and timely solutions. Coolbox's main focus is on being a leader in omnichannel retail specializing in technology and consumer electronics in Peru. They offer a variety of products, including Bluetooth headphones and speakers, cell phones and accessories, security cameras and video recording equipment, batteries and power banks, video games and consoles, audio and video cables, computer accessories, and tablets and accessories. Coolbox carries exclusive brands such as Coolbox, Teraware, Teraware 4 Gaming, Radioshack, Roadtrip, Westminster, GMobile, Richards, SEC, Izuum, and Decibel, as well as popular commercial brands like Skullcandy, Sony, Google, Panasonic, Funko, Altec Lasing, JBL, Bose, Baretone, Nintendo PS4, Wester Digital, Huawei, Xiaomi, Lenovo, Sandisk, Energizer, Phillips, Schoch, TP Link, Motorola, Advance, Targus, hHyperx, CaseLogic, Anker, Samsung, Gopro, Epson, HP, Toshiba, Apple MC, Dodo, Maxell, LG, Roku, Casio, Nintendo, and Duracell. In addition to their sales, Coolbox provides post-sales support with well-structured warranty certificates and clear exchange and return policies. The company is also socially responsible and partners with Make-A-Wish, an organization that fulfills the wishes of children and adolescents with life-threatening illnesses. Coolbox encourages customers to donate their change at the cash register and donates a percentage of product sales to Make-A-Wish.