Vel Pitar SA (Romania)

The Vel Pitar Group is an important player in the manufacture and distribution of biscuits, wafers, cake specialties, pastries and milled products. In December 2001, Vel Pitar SA incorporated with the merger of four factories from the milling and bakery industry: Mopariv Ramnicu Valcea, Berceni Bucharest, Mopariv Cluj Napoca and Granpan Tecuci. The registered office of the new company was established in Ramnicu Valcea. In 2007 Vel Pitar SA was divided into three autonomous companies, each with a different focus: baking - Vel Pitar SA, milling - Sapte Spice SA and retail - VP Magassin SA. The Vel Pitar Group now owns factories in Bucharest and in 10 other Romanian counties (Valcea, Arges, Brasov, Cluj, Galati, Iasi, Giurgiu, Gorj, Olt and Dambovita), mills, and a network of shops spread throughout large Romanian cities.