Mvm OOO (Moscow) (Russia)

MVM OOO is a leading Russian company in the field of e-commerce and retail trade of electronics and household appliances. The company's GMV in 2022 amounted to 489 billion rubles, with approximately 67% of GMV coming from online sales. MVM OOO is considered one of the largest e-commerce players in Russia. MVM OOO is known for being one of the most technologically advanced retailers in Russia. They have developed a hybrid business model that combines online business and mobile technologies with a network of physical stores and a strong logistics infrastructure. Their websites, mobile applications, and physical stores, all part of the OneRetail technological stack, complement each other, enriching the customer experience. This gives the company a competitive advantage over purely online players and traditional retailers. MVM OOO operates under two leading retail brands, M.Video and Eldorado, both of which are highly recognized among the Russian audience. The company has over 1200 stores in 370 cities across Russia, from the Kaliningrad region to Kamchatka. The strategy of having two brands ensures access to a wide range of customers and allows flexibility in adapting to market trends and developing the retail network. Both brands are managed through a unified IT system and a consolidated back office. The company aims to digitize business processes in customer interactions and key business functions, including logistics, marketing, and assortment management, for the most effective implementation of this approach.