Sk Jewellery Group Limited (Singapore)

SK Jewellery Group Limited is a leading jeweller based in Singapore. The company was founded in 1991 and opened its first goldsmith store, Soo Kee Jewellery, in Bedok Central. In 1996, Soo Kee Jewellery became a pioneer in contemporary white gold and diamond jewellery in Singapore. SK Jewellery Group offers a wide range of jewellery products and mementoes through its brands, including SK Jewellery, SK Gold, Love & Co., and Star Carat. Each brand has its own unique identity, branding, marketing efforts, and product offerings. The company focuses on customer satisfaction and offers intricate creations made with excellent craftsmanship. In addition to its own merchandise, SK Jewellery Group also partners with internationally renowned brands to create exclusive licensed jewellery products. SK Jewellery offers fashionable jewellery and mementoes for a wider demographic, including the innovative Dancing Star and Star Carat collections, as well as the SK 999 Pure Gold collection, which features bridal jewellery, sculpted art pieces, commemorative gold bars, and coins. The brand also offers modern 916 gold jewellery through its SK Gold concept.