Borusan Otomotiv Ithalat Ve Dagitim A.S. (Turkiye)

Borusan Otomotiv Ithalat Ve Dagitim Anonim Sirketi is a company located in Istanbul, Turkey. It was established in 1984 as the distributor of BMW in Turkey. Over the years, the company expanded its brand range to include BMW Motorrad, Land Rover, MINI, and Jaguar. Borusan Otomotiv İthalat has been the distributor of BMW, MINI, and BMW Motorrad brands in Turkey for over 35 years, while Borusan Otomotiv Pazarlama serves as the distributor of Jaguar and Land Rover brands. The company operates with 22 Authorized Dealers and 49 Authorized Services. Additionally, Borusan Otomotiv Premium, a subsidiary of Borusan Otomotiv Group, offers rental, finance, motor insurance, and second-hand sales services for BMW, MINI, Jaguar, and Land Rover branded cars. Borusan Otomotiv also has a motorsport division called Borusan Otomotiv Motorsport (BOM), which was founded in 2008. BOM includes BOM Academy, BOM E-Team, and BOM Karting. BOM Academy is an educational institution licensed by the Ministry of Youth and Sports, Turkish Automobile Sports Federation. BOM E-Team was established in 2018 to participate in the e-sports industry, and BOM Karting aims to bring young athletes into motorsports and contribute to its development. The company focuses on providing the best customer experience and has embraced digital transformation in the sector. It offers online sales platforms and "contactless service" supported by online applications for after-sales services. Borusan Automotive Group also prioritizes sustainability and aims to be a pioneer in the electrification transformation of the Turkish automotive sector. The company has established a Sustainability Committee to ensure employee and customer happiness and to develop solutions for environmentally friendly transportation in Turkey.