Zeda Limited (South Africa)

Zeda Limited is a non-manufacturing integrated vehicle mobility solutions business based in Johannesburg, South Africa. The company provides car rental, fleet management, and leasing solutions in South Africa and 10 other countries in sub-Saharan Africa. Zeda Limited operates under the well-known global brands "Avis" and "Budget" through a long-term license secured from Avis Budget Group Inc. The company has two integrated business segments: the Car Rental Business, which offers short-term car rentals to various customers, and the Leasing Business, which provides long-term vehicle leasing solutions to corporate customers and public sector entities. The revenue streams from these segments are complementary, with the leasing business providing annuity-type revenue and the car rental business generating discretionary revenue. Zeda Limited also operates a car sales channel called "Avis Car Sales." The company was previously a wholly-owned subsidiary of Barloworld Limited but became an independent publicly traded company on the JSE Limited after an unbundling of shares. Zeda Limited is listed on the Main Board of the JSE under the sector "Consumer Services" and sub-sector "Rental and Leasing Services: Consumer."